Julia Payne
CMO
Introducing Julia
Julia leads marketing at Bowmore Wealth Group, shaping the group’s marketing strategy, strengthening its brand and supporting its continued growth. She brings more than 20 years’ experience in marketing strategy and commercial leadership, having founded and led businesses, worked as a CEO and served on the boards of two PLCs. An Accredited Non-Executive Director, she has worked with organisations including Microsoft, RBS, GoCardless and Wise. Her experience spans positioning, brand development and go-to-market strategy, connecting marketing decisions with wider business priorities. Having built businesses herself, she brings both a strategic perspective and a practical understanding of what drives growth. At Bowmore, Julia works closely with her colleagues across financial planning, investment management and corporate benefits. Her day-to-day role involves setting marketing priorities, developing campaigns and content, digital channels and client communications, ensuring they clearly convey Bowmore’s expertise and reflect the needs of its clients.
Tell me more
What do you enjoy most about your job?
Finding creative ways to bring Bowmore’s story to life, alongside a great team who really care about what they do.
How do you like to spend your time outside of work?
Sailing, gardening and an assortment of crafting hobbies that I maintain are far more exciting than they sound.
One thing that is guaranteed to make your day better…
Coffee - ideally before anyone asks me anything complicated.
What made you decide to do the work you’re currently doing?
I’ve always enjoyed understanding what makes a business distinctive and finding ways to communicate it. Marketing lets me combine that curiosity with creative thinking and commerciality.
What is one personal rule that you never break?
Family-first
What would your specialist subject be on Mastermind?
John Wick, Chapters 1 - 4. A surprising amount of revision for someone who mostly just wants his dog left alone.
Ready to take the next step?
Our first meeting is free of charge and without obligation. A Chartered Financial Planner will listen to your situation and explain exactly how we can help.